ASOS to launch plus size range – ASOS Curve

Bridging the size gap with a girl who's in between
One woman's adventures in curve-friendly fashion

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ASOS to launch plus size range – ASOS Curve

By Gemma ⋅ October 22, 2009 ⋅

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Filed Under ASOS, curve, fit model, models, new range, plus size

The wonderful girls from ASOS broke the brilliant news on Twitter today that ASOS – the folks responsible for the fab (non plus-size) items above – will soon be branching out into the plus size market with new called ASOS Curve. It’ll cater for sizes 20 – 26 and they’re currently looking for fit models, so if you’re a Big Girl who fits the criteria, you could be one step away from ensuring an almost custom-made collection!

ASOS need someone who can spare a couple of hours a week to try on ASOS Curve clothing. They’re looking for someone who’s 5ft 5″ tall with the following measurements:

Bust: 116cm
Waist: 98cm
Hip: 124cm

If you fit the bill, check out the listing on ASOS for details of how to apply. I’ll keep you posted as soon as I hear more details about the range. Judging by the mainline collection, this should be a trend-lead, stylish and affordable range so I can’t wait to see what they come up with!

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Discussion

View Comments for “ASOS to launch plus size range – ASOS Curve”

Sarah

Very much looking forward to this launch! Have never bough from here before, as though sizes were too small for me, so definitely looking forward to this :)
.-= Sarah ´s last blog ..Introducing Plus Size Fashion TV =-.
forex robot

great post as usual
Alex

Even though I'm now a 14 and don't generally need to head for the plus size ranges, I'm still really keen to hear news like this as I remember how hard it was to find decent, youthful, attractive clothes, cut properly for a fuller figure when I was a 16, 18 and 20.

Sometimes even the plus size ranges get it wrong, with too narrow sleeves and or items that are too short(though thank God I think we've seen the last of the tents and smocks that make even some skinny people look heavily pregnant).

Sounds like ASOS is on course to create something actually useful - I've forwarded the model details to some people I think might fit the bill.
.-= Alex´s last blog ..This week on BitchBuzz: simple recipes and women’s resources =-.