In general, brands and shops tend to organise clothes based on occasion or style (unless we’re talking H&M, in which case there’s more of an irritating jumble sale approach) but I’m sure many of us would appreciate more attention to what suits certain shapes. Imagine walking into a shop and having a whole section devoted to pear-shapes, hourglass figures or apple shapes, alongside the tall and petite section.

Then rub your hands together with glee when you discover that it now exists – online at least! Some friends of Big Girls Browse have created the perfect solution for shopping by shape…

Joy of Clothes is a new site that brings together clothing from across the web (in all price ranges) and sorts it by body shape and colour. It allows you to find the perfect pieces without having to sift through loads of unsuitable shapes and styles, and then links directly to product pages on retailers website.

The chosen body shapes are all-encompassing and far less patronising than the ridiculous Trinny and Susannah offerings (I don’t want to be a skittle, brick or goblet, thanks). Most interesting for women like us is the addition of ‘full hourglass’, for those lucky women who’re curvy with a great waist.

It’s early days for the site (it’s still in beta) but it’s amazing how quickly you get sucked into it. The shape-to-product matches are chosen manually and not by a piece of software which means there’s little room for error, I was really impressed at the choices for my body shape, and the option to narrow by product and colour as well as sorting by price is useful.

But why am I telling you all this? Go and take a look for yourself, and see what you think!

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