Comments on: Debenhams start using size 16 mannequins

By: NotCHOmama

NotCHOmama — Tue, 03 Aug 2010 02:10:48 +0000

In my thinking, this was a no brainer. And finally someone had the guts to take action.

Personally, I'd be more prone to browse through THIS store because I could see how their clothing line would actually look on my body type.

With nearly half the market in a size 14/16, this step outside the box should generate higher sales.

P.S. Do they have a store here? I love the b/w zigzag dress!!

By: missbaah

missbaah — Mon, 01 Mar 2010 10:30:04 +0000

I do love the idea of a range of mannequins in different sizes rather than a whole shop full of size 10s. I definately know a lot more women who are closer to a 14 or a 16 than 8s and 10s.

Of course, phasing out smaller mannequins completely would be a poor choice.. and stunt or not I rather like the idea of seeing mannequins that more accurately show how the clothes would look on ME once in a while.

By: missbaah

missbaah — Mon, 01 Mar 2010 10:30:00 +0000

I do love the idea of a range of mannequins in different sizes rather than a whole shop full of size 10s. I definately know a lot more women who are closer to a 14 or a 16 than 8s and 10s.

By: melmo

melmo — Wed, 24 Feb 2010 14:20:57 +0000

I think that’s a good idea. I mean you feel much more comfortable when you shop and see the clothes in a size more suitable. I think the diversity would make the most sense. Show some small sizes and some bigger sizes.

By: melmo

melmo — Wed, 24 Feb 2010 14:20:00 +0000

By: Gemma

Gemma — Fri, 19 Feb 2010 12:20:03 +0000

Of course the mannequins are there to show off the clothes first and foremost. But if the average sized shopper sees how good the clothes look on a mannequin of their size – instead of seeing them on a size 10, then trying them on only to be disappointed when they look completely different on their body – it’s going to result in more interest and probably more sales.

What you said about the statistics could be true, I suppose it depends how Debenhams measured them (did they include just 8 – 16 or also their plus size ranges, those labels that go up to an 18 etc?). Either way 14 – 16 is still outselling 8-12 even if it’s only by a relatively small amount. So why not start to target these women more and see what happens?

By: Gemma

Gemma — Fri, 19 Feb 2010 12:20:00 +0000

By: Aaron

Aaron — Fri, 19 Feb 2010 11:57:38 +0000

Surely the mannequins are there to show off the clothes, drawing attention to the size takes away from the design itself.

It’s just a stunt, nothing more. Those statistics are presented in a misleading way, 58% of sales must come from other sizes! (8-12 anyone?)

Models on the catwalk are thin and shapeless so that people don’t look at the model they look at the clothes.

By: Aaron

Aaron — Fri, 19 Feb 2010 11:57:00 +0000

Surely the mannequins are there to show off the clothes, drawing attention to the size takes away from the design itself.

It’s just a stunt, nothing more. Those statistics are presented in a misleading way, 58% of sales must come from other sizes! (8-12 anyone?)

Models on the catwalk are thin and shapeless so that people don’t look at the model they look at the clothes.

By: uberVU - social comments

uberVU - social comments — Fri, 19 Feb 2010 11:30:17 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by niltiac: RT @gemmacartwright: Debenhams trying out size 16 mannequins. With almost 50% of their sales in sizes 14 -16, this makes a lot of sense. http://bit.ly/aDtBlm...