At the blogger’s preview of Beth Ditto for Evans I got the chance to see the pieces from the collection up close and there were loads that caught my eye. However, I decided if I was going to give this collection a go, I may as well go for one of the stand-out, ‘famous’ pieces. The body-con domino print dress was the item Beth herself chose to wear to the launch party, and I loved that the super-fitted shape and bold print were so unusual for a plus size range. Beth’s known for sticking two fingers up to convention so I decided to do the same. Keeping away from the pieces that were more ‘me’ (like the strapless stained glass dress) I put in an order for the domino dress. And I must say, it was a novelty to be ordering the smallest size for once!

It takes a brave Big Girl to pull off a fitted dress like this, but I was really impressed to see that Evans have done a lot to help you on your way. The dress is far heavier and of a better quality than I expected, lined throughout with another layer of quite heavy stretch fabric. This saved me whipping out the spanx slip I usually wear under anything fitted, though I did put on my trusty magic knickers – a body hugging style leaves little to the imagination around the tum and bum.

Shape wise I had my usual problem of excess fabric at the waist (I’m resigned to always being a size smaller on the waist than I am on the hips and bust!) which is good news for apple shapes…though this probably isn’t your ideal dress shape. But the whole point of Beth’s collection is about giving larger women the chance to try things that aren’t normally available to them – fitted shapes, bold prints, interesting shapes and sequins galore.

Speaking of those Beth signature elements, the domino print takes a bit of getting used to, and I have to admit I usually tend to stay away from anything with too much white in with my pale, flabby skin. I’d probably throw something over the top and put on a pair of killer heels to help streamline the look a bit.

Overall, I’m surprised to say I think this dress is a success. Obviously, I’m at the smaller end of the sizing scale when it comes to this collection, but I can definitely see this working on brave larger women.

As for me, I’ll probably only wear it on days when I’m feeling brave, and I’ll be ready for a lot of standing up straight and breathing in! I’m afraid I’m just not as confident as Beth in terms of ‘letting it all hang out’ but I’m definitely working on it!

The Beth Ditto at Evans range can be purchased here. The Domino dress is £40.

Gossip singer Beth Ditto launches her highly anticipated range of clothing for plus size retailer Evans tomorrow. The range will be available online, but we’ve just heard about some exciting extra stuff that’ll be happening at the Marble Arch flagship store if you’re in London. In a move that mimics the hysteria of Beth’s mate Kate Moss’s launch at Topshop, those generous folks at Arcadia will be offering up prizes, gifts with purchase and refreshments for people in the queue at 9am…

According to those in the know, “Evans are offering the first 20 lucky shoppers through the doors of their Marble Arch flagship store in London at 9am, the chance to receive an exclusive lips handbag from the collection. In addition there will be lots more treats in store such as style advice, gift with purchase (while stocks last), limited edition badges, branded water bottles and sweets by hip London confectioners ‘Suck & Chew’.”

I got to preview the collection a few weeks ago, and must confess I was surprised by what’s on offer. Most of the emphasis so far has been on ’show’ pieces like the purple sequinned tent dress, 80s style jumper and the fitted domino dress. However, for me the real stars are the leggings (with extra-deep double layered waistbands to hold in your tummy) and a great little cropped jacket. There are also some fabulous winkle picker shoes and some great bags (I’ve been carrying the domino-lined studded suede hobo every day since that preview and I adore it).

Rumour has it Kate Moss has already snapped up a kitten print oversize t-shirt dress (one can only assume she’s got a 14 and plans to wear it very loose!) so bear in mind when you’re planning your shopping trip that you’ll probably have to get in there quick. It looks like even slim women want a piece of the action, despite the range being made for Big Girls!

Beth at Evans – What you need to know:

- The collection is launching in the following stores: Marble Arch, White City London, Bluewater Park, Birmingham Pavillions, Glasgow Argyle St, Liverpool, Nottingham Clumber Street, Brighton, Leeds, Newcastle Upon Tyne, Manchester Trafford, Meadowhall, Cardiff, Dublin Henry Street, Plymouth, Belfast Castle Court and Bristol.

- The full collection is also available online at www.bethdittoatevans.co.uk from July 9th 2009

- The clothing range is available from a size 14-32 and footwear from a size 4-10.

- Prices range from £18 – £65