Big Girl for Evans

No, I haven’t been given my own Beth Ditto-esque fashion range (yet) but I am very honoured to be the first guest blogger on the brand new Evans blog.

As the market leaders in the UK when it comes to 14+ fashion, Evans are hugely influential. But theirs is a mammoth task; as one of only a handful of brands catering for the plus size market in this country (and the only one to have a truly significant number of stand-alone stores on the high street) they have to do a bit of everything, from trends to workwear to classics to formalwear (plus shoes, lingerie and so on). I think it’s great that they’re adding another place for customers to interact and discuss what they like, what they want and how they want to be involved, and I’m sure the blog will be huge news as it grows…