
If you’re a longterm visitor to the site (or indeed, a friend) you’ll know that vintage inspired swimwear is a huge passion of mine. I’ve yet to venture into proper vintage (it’s the fear that it’s been a bit to close to someone else’s ladyparts that stops me!) but I do buy a lot of retro stuff. If it’s polka dotted, ruched and contains the same amount of fabric as at least a dozen tiny triangle bikinis, it’s likely to find its way into my swimwear ‘wardrobe’. I must have about 20 bikinis and swimsuits by now, which is a bit ridiculous given that I don’t go swimming, am not a member of a gym, and have only had one beach holiday in the last four years.
This Summer’s high street collections have had me both in raptures and totally disappointed in equal measure. I love the floaty fabrics, maxi dresses, pretty florals, retro touches and cutesy, childish looks. I’m not so sold on pastels and pale colours (I’m pale enough – I like a bit of contrast), leather shorts (squeak!) or the myriad of longline godet tops with naff prints that I’m sure will go the way of built in skirt-over-trousers when it comes to trends we’d rather forget in a few years time.
But that hasn’t stopped me investing (or very kindly being sent…) a few pieces for the new season, some of which are below, if you fancy a peek into my future wardrobe…

Friends and longterm followers will know I’m a huge fan of pin-up inspired style (in fact, I love just about any look from the 30s to the early 60s). Retro swimwear, in particular, is something of a speciality of mine. I’m so excited that after years of nothing but skimpy triangle bikinis and badly-fitting styles, brands are slowly branching out into vintage-inspired pieces. Swimsuits are no longer the frumpy option which is great news for those who prefer a bit of extra coverage.
In fact, 40s-inspired cossies with ruched detail, concealed panels and pull-down skirted styles are becoming a really stylish alternative to the modern bikini, and the best news is this style looks much better on a curvier woman than it does on someone with no hips! Think Marilyn Monroe on a beach in her white swimsuit – this is all about voluptuous glamour…
Gemma, 28, web editor & fashion writer. UK size 14. Has a lot of hair. Wears a lot of dresses.