Shop by body shape at Joy of Clothes

In general, brands and shops tend to organise clothes based on occasion or style (unless we’re talking H&M, in which case there’s more of an irritating jumble sale approach) but I’m sure many of us would appreciate more attention to what suits certain shapes. Imagine walking into a shop and having a whole section devoted to pear-shapes, hourglass figures or apple shapes, alongside the tall and petite section.

Then rub your hands together with glee when you discover that it now exists – online at least! Some friends of Big Girls Browse have created the perfect solution for shopping by shape…