If, like loads of other women, you have trouble finding jeans to hug your curves, you’ll love PZI Jeans. They’re created with curvaceous women in mind, and have a bigger waist-to-hip ratio, so you can avoid that annoying gape at the waist, while flattering a bigger bum or hips.
What’s even more surprising is that PZI haven’t just stuck to the tried-and-tested bootcut styles that many similar brands rely on. They make all kinds of jeans, even skinnies. Throwing the rulebook out the window, this is a brand that realises pulling off skinny jeans isn’t down to shape, it’s about confidence in your curves.
Gemma, 28, web editor & fashion writer. UK size 14. Has a lot of hair. Wears a lot of dresses.